Catalina 385 in Miami, FL.

Marketing

The Massey marketing campaign is well integrated and multimedia in scope.  No one marketing effort will bring the desired result. There was a time when print advertising was the main way yacht purchasers learned which boats were for sale. Those days are long gone. The internet has singularly surpassed all other marketing vehicles in terms of finding the ideal yacht for purchasers or exposing yachts that are for sale to a varied and qualified audience.

Most boat buyers do their research on the internet, develop a short list of ideal boats and then work with their preferred broker to put a deal together List Your Yacht With the Massey Team . Massey has worked closely with Yachtworld, the largest MLS for yacht listings to create the proprietary Massey Smart Searches. The Smart Searches are fast, easy, intuitive and take full advantage of the power of Yachtworld to make available all the yachts that are listed for sale in a well-organized format. Our Smart Searches can be accessed from PCs, Smart Phones and mobile devices of all types.

Our integrated yacht listing marketing program includes

  • The Massey Smart Searches
  • Expanded exposure on the Yachtworld site
  • Exposure in a variety of yacht MLS websites
  • Exposure on the Massey website
  • Yacht or booth displays at numerous boat shows
  • Sales events at our three marina dealership locations
  • Availability of discounted brokerage slips at our three marina locations
  • Print advertising in a wide variety of yachting enthusiast publications
  • Well developed central listings with a large variety of pictures
  • Videos as part of the listing package
  • Mobile Brokers that greatly extend the coverage in markets away from our three marina locations
  • Boat builder leads, the majority of which are brokerage yacht prospects
  • Open for business 7 days a week
  • Professional closing coordinator
  • Preferred yacht financing programs thru Lending Associates

We have dedicated our professional lives to assisting yacht buyers and sellers for more than three decades. Massey Yacht Sales invests heavily in an effort to stay at the cutting edge of marketing. +We have the experience, knowledge, focus and professionalism to outperform our competitors.

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