The Massey marketing campaign is well integrated and multimedia in scope. No one marketing effort will bring the desired result. There was a time when print advertising was the main way yacht purchasers learned which boats were for sale. Those days are long gone. The internet has singularly surpassed all other marketing vehicles in terms of finding the ideal yacht for purchasers or exposing yachts that are for sale to a varied and qualified audience.
Most boat buyers do their research on the internet, develop a short list of ideal boats and then work with their preferred broker to put a deal together List Your Yacht With the Massey Team . Massey has worked closely with Yachtworld, the largest MLS for yacht listings to create the proprietary Massey Smart Searches. The Smart Searches are fast, easy, intuitive and take full advantage of the power of Yachtworld to make available all the yachts that are listed for sale in a well-organized format. Our Smart Searches can be accessed from PCs, Smart Phones and mobile devices of all types.
Our integrated yacht listing marketing program includes
We have dedicated our professional lives to assisting yacht buyers and sellers for more than three decades. Massey Yacht Sales invests heavily in an effort to stay at the cutting edge of marketing. +We have the experience, knowledge, focus and professionalism to outperform our competitors.
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