Jose Torres

Jose Torres brings a thoughtful, personable approach to his role as Yacht Broker with Massey Yacht Sales, combining deep business experience with a lifelong love of the water. Before joining Massey, he spent 28 years in sales, technology, risk management, and business consulting with firms including Price Waterhouse, Ernst & Young, Protiviti, regional insurers, and banks. He earned a Bachelor of Science in Computer Science from Iowa State University in 1988.

Jose’s connection to boating began in Puerto Rico, where he ran his father’s sportfishing boat along the island’s west coast. His passion continued in college through three years with the Boy Scouts of America National High Adventure Sea Base in Islamorada, Florida, where he earned his first captain’s license, operated base boats, and supported dive and sailing programs.

After college, Jose worked as a licensed captain, running dive charters and teaching scuba diving in the Florida Keys. In 2013, while living in Coconut Grove, he discovered sailing, joined the Coconut Grove Sailing Club, earned US Sailing certification through Basic Cruising, and raced in numerous regattas as both captain and crew.

Jose understands that buying or selling a boat is often the start of a new chapter on the water. He listens carefully, builds genuine relationships, and helps clients feel informed and confident. With his blend of business experience, marine knowledge, and personal passion for boating, Jose is committed to helping buyers and sellers find the right fit for their needs, goals, and lifestyle.

In addition to his work as a Yacht Broker, Jose serves as Massey’s Social Media Manager, helping extend the company’s voice and reach across a coordinated digital ecosystem. He is focused on connecting Instagram, Facebook, X, LinkedIn, and Substack into a unified communications strategy centered around Massey’s highly popular YouTube channel, which has attracted hundreds of thousands of views. By using YouTube as the anchor for longer-form video content and supporting it with timely platform-specific posts, updates, articles, and engagement across the broader social media network, Jose helps Massey share its listings, boating knowledge, client stories, and brand personality with a wider audience.