The Massey marketing campaign is comprehensive and includes internet, boat shows, point of sale, direct mail and print advertising. No one marketing effort will bring the desired result. There was a time when print advertising was the main way yacht purchasers learned which boats were for sale. Those days are long gone. The internet has singularly surpassed all other marketing vehicles in terms of finding the ideal yacht for purchasers or exposing yachts that are for sale to a varied and qualified audience.
Most boat buyers do their research on the internet, develop a short list of ideal boats and then work with their preferred broker to research and evaluate potential offerings. List Your Yacht with the Massey Team and you will receive not only comprehensive and professional internet exposure, but also a fully integrated marketing campaign supported by 40 years of selling experience.